Privacy Policy

1. Who We Are

This Privacy Policy applies to TrustED, a brand owned and operated by EKM Consulting LLP, a Limited Liability Partnership registered in India ("we", "us", "our").

Our website is located at www.trusted.net.in. Our primary contact email is info@trusted.net.in.

We are based in Bandra West, Mumbai, India and operate across India and the UAE.

2. What This Policy Covers

This policy explains how we collect, use, store, and protect personal data when you visit our website or contact us. It is prepared in accordance with:

• The Information Technology Act, 2000 (India)
• The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
• The Digital Personal Data Protection Act, 2023 (India)

3. What Data We Collect

We collect personal data only when you voluntarily provide it to us. This may include:

• Contact information — name, email address, school name, and any message you send when you contact us via email
• Usage data — anonymised information about how you navigate our website, collected via Google Analytics (see Section 7)

We do not collect sensitive personal data (as defined under the SPDI Rules 2011) through this website.

We do not use contact forms that submit data to our server. All contact is initiated by you directly via your email client.

4. How We Use Your Data

We use the personal data you share with us solely to:

• Respond to your enquiry or message
• Provide information about TrustED's programmes and products
• Arrange meetings, calls, or follow-ups you have requested

We do not use your data for automated decision-making or profiling.

5. Legal Basis for Processing

Under the Digital Personal Data Protection Act 2023, we process your personal data on the basis of consent — you have initiated contact and provided your information voluntarily for a specific purpose.

6. How We Store and Protect Your Data

Emails and enquiries you send to us are stored in our email system. We take reasonable technical and organisational measures to protect your data from unauthorised access, loss, or misuse, in accordance with the IT (Reasonable Security Practices) Rules 2011.

We do not store personal data collected through this website in any database or third-party CRM beyond our email inbox.

7. Google Analytics

This website uses Google Analytics to understand how visitors use the site. Google Analytics collects anonymised data including pages visited, time on site, and approximate geographic location (country/city level). This data does not identify individual users.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Google's privacy policy is available at policies.google.com/privacy.

8. Cookies

This website uses only the cookies set by Google Analytics (see Section 7). We do not use advertising cookies, tracking pixels, or third-party marketing cookies. No cookie consent banner is currently displayed as we do not use cookies that require explicit consent under applicable Indian law.

9. Data Sharing

We do not sell, rent, or share your personal data with third parties for marketing purposes. We may share your data only:

• Where required by law or by a competent authority in India or the UAE
• With service providers who help us operate our website (e.g. our hosting provider), subject to confidentiality obligations

10. Data Retention

We retain email correspondence and enquiries for as long as is reasonably necessary to fulfil the purpose for which it was collected, or as required by applicable law. If you ask us to delete your data, we will do so within a reasonable timeframe unless we are required to retain it by law.

11. Your Rights

Under the Digital Personal Data Protection Act 2023, you have the right to:

• Access — request a summary of the personal data we hold about you
• Correction — ask us to correct inaccurate or incomplete data
• Erasure — ask us to delete your personal data, subject to legal retention requirements
• Withdraw consent — withdraw your consent for us to process your data at any time
• Grievance redressal — raise a complaint with us directly

To exercise any of these rights, please email us at info@trusted.net.in. We will respond within 30 days.

12. Children's Data

This website is intended for school administrators, educators, and parents — not for children. We do not knowingly collect personal data from individuals under the age of 18. If you believe a child has submitted personal data to us, please contact us immediately and we will delete it.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law or our practices. The "Last updated" date at the top of this page will always reflect the most recent version. We encourage you to review this page periodically.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

EKM Consulting LLP
Trading as TrustED
Bandra West, Mumbai, India
info@trusted.net.in